Grow
Content & SEO
Content strategy across blog, landing pages, and email. Built a blog to 350+ views/day through SEO and backlink work. On-page and technical SEO; content cluster planning; editorial calendar ops. 1.5x peak traffic via GA-informed iteration.
PR & Media Relations
Tier-1 press placements: WSJ, WIRED, TechCrunch, Fast Company, Forbes, Bloomberg, Fox News, BBC, AP, NBC. Live TV and prerecorded broadcast appearances. Generated inbound press momentum from earned coverage.
Influencer & Endorsement
Influencer campaigns across YouTube, Instagram, TikTok, Facebook, Twitch. Recruited a pro athlete to headline a product launch. Built engagement-led communities on Discord and beyond.
Email & Performance Marketing
$225K+ in attributed revenue through email. 3x improvement in open / click / conversion via personalization and segmentation. 10x PPC rate reduction. 25% YoY ecommerce revenue lift. Browse-abandonment automations and lifecycle flows.