Content strategy across blog, landing pages, and email. Built a blog to 350+ views/day through SEO and backlink work. On-page and technical SEO; content cluster planning; editorial calendar ops. 1.5x peak traffic via GA-informed iteration.
Tier-1 press placements: WSJ, WIRED, TechCrunch, Fast Company, Forbes, Bloomberg, Fox News, BBC, AP, NBC. Live TV and prerecorded broadcast appearances. Generated inbound press momentum from earned coverage.
Influencer campaigns across YouTube, Instagram, TikTok, Facebook, Twitch. Recruited a pro athlete to headline a product launch. Built engagement-led communities on Discord and beyond.
$225K+ in attributed revenue through email. 3x improvement in open / click / conversion via personalization and segmentation. 10x PPC rate reduction. 25% YoY ecommerce revenue lift. Browse-abandonment automations and lifecycle flows.
